HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Many marketers are familiar with tools and capabilities such as web analytics, advertising attribution, strategic communications, tag management, etc; however, most of these tools are used in the pre-enrollment student experience. Levering these tools that are generally reserved by marketers for post-enrollment activities can be game-changers for learning technologists, instructional design, and faculty as they […]
The COVID-19 pandemic correlated with marketplace shifts that resulted in prospective earnings shortfalls for the majority of academic institutions. To address this concern, the dean at Texas Christian University’s Neeley School of Business brought together a small and daring team to pursue something that had never been accomplished outside of high-profile fundraising events for the […]
Challenging the status quo can be hard, especially in higher ed, and particularly in information technology where most employees are expected to “just do it.” Using a mixture of psychology, politics and a willingness to outlast the rest of your colleagues, learn how Utah State University’s IT web team makes real progress in areas including the consolidation […]