HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Earth to Gen Zers: building a student integrated marketing team that speaks their language

“What makes [insert your institution here] special?” Who would you rather have answer this question? A marketing professional who knows all the right things to say about your institution’s experience. A current student who lives it every day. Learn how you can deploy your insights as a member of option a to empower the authentic perspective […]

Common sense leadership for un-leader-y leaders in an uncommon world

We are the doers. The makers. The creators. The problem solvers. The conjurers of awesome. Our work gets results and gets noticed. And then, the inevitable happens: Because we do awesome work, we get promoted to be the managers and the leaders of other doers and makers. But rarely do we receive management or leadership […]

How to build an in-house video production team and streamline content creation for your organization

In this presentation you will learn how to set up an in-house video shop from the ground up for a small marketing department. We will discuss essential equipment that fits a $15k, $30k or $60k+ budget. We will also discuss how you can streamline your video projects from creative brief to client delivery, including project management tips, […]