The pivot for higher education marketing since 2020 has been significant, and the bar is set higher than ever before when it comes to the expectations of prospective students. As the digital landscape continues to shift, students’ experiences with your communications, brand and processes are crucial at every digital touchpoint. In today’s digital-first world, how do […]
Tag: annual conference resources
Learn how the Marketing Communications and Advancement teams at Manor College partnered together to grow their annual gala revenue by 150% over the previous year and 20% higher than any given year before that — with a virtual event. Virtual galas are becoming the norm, and not just because of the pandemic. We’ve been talking […]
This presentation is born from the question that I have been asked a number of times and the question that I know some people are wanting to ask but are afraid to: How do I ensure my website is fully accessible?Understanding website usability is key to understanding what tests to perform on your website to […]