HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
In higher education, we know it takes a village to raise a [insert your institution’s mascot here]! It involves a close partnership with parents and families to successfully guide students from orientation to graduation, and encourage their development as engaged and enlightened citizens. Parents and families have become increasingly involved in the lives of their college-going […]
Authenticity is the higher education communicator’s white whale. We chase it over oceans of data and posts and sentiment – but the truth is, the most authentic content a university can produce comes from the folks on the ground—the students. Good or bad, positive or negative, our students lead perception about our institutions in ways […]
At the conclusion of Iowa’s multi-year brand research initiative, they were all set: they had a logo, brand identity, resources for writing in the brand voice¦but they realized they couldn’t launch their new brand identity without redoing the front door to the university: uiowa.edu. Last updated a decade previously, the new website needed to shift […]