HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Buzzwords in practice: social media influencer marketing on a higher ed budget

You’ve already heard the buzzwords: “Social listening.” “Influencers.” “Content marketing.” But what does all that actually look like in practice? In this session, the Utah State University social media team will walk you through the step-by-step process of how it mashed those buzzwords together to make one introverted student’s dream come true, leveraging it into […]

The P.O.D.s of podcasting

Have you ever wanted to start a podcast but don’t know where to begin? Do you have a podcast but want to improve its performance? Gavin Kelly and Tom Soto from Louisiana Tech University will teach you lessons learned from buying equipment, changing formats and pivoting on the resulting data to grow a follower base. Presenters […]

Engaging parents and families: they’re an audience, too!

In higher education, we know it takes a village to raise a [insert your institution’s mascot here]! It involves a close partnership with parents and families to successfully guide students from orientation to graduation, and encourage their development as engaged and enlightened citizens. Parents and families have become increasingly involved in the lives of their college-going […]