HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Authenticity is the higher education communicator’s white whale. We chase it over oceans of data and posts and sentiment – but the truth is, the most authentic content a university can produce comes from the folks on the ground—the students. Good or bad, positive or negative, our students lead perception about our institutions in ways […]
At the conclusion of Iowa’s multi-year brand research initiative, they were all set: they had a logo, brand identity, resources for writing in the brand voice¦but they realized they couldn’t launch their new brand identity without redoing the front door to the university: uiowa.edu. Last updated a decade previously, the new website needed to shift […]
This presentation will discuss the intersectionality of diversity and inclusion, and the role accessibility needs to play in the conversations and actions taken by institutions of higher education and beyond. This will be an entry-level discussion on why accessibility is a crucial element to any diversity and inclusion plan. While this presentation will not go in-depth […]