How many times have we heard, “Let’s just do what we did last year.” In comes the flag! There are some aspects of marketing and consumer behaviors that change almost daily. As strategic and innovative marketing leaders in the higher education field, we have to stay abreast of these dramatic changes to ensure we land […]
Tag: annual conference resources
Held Sept. 22-25, 2024, the HighEdWeb 2024 Annual Conference was a hybrid conference that explored and presented solutions for the unique issues facing digital teams at colleges and universities. General sessions Tracks AI, analytics and integration (AAI) Community groups Development, programming and CMS (DPC) Hot topics in higher ed (HTHE) Management, teams and leadership (MTL) […]
When we revised our digital standards in 2019, our objective was simple: We wanted to compile our web-related policies and best practices in a concise and well-organized document. In doing so, we hoped to make it easier for our web management community to create better websites. Since then, this resource has grown to impact more […]