HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

The art of offering custom experiences

Here and there, people talk about “personalization.” Content creators, marketers and designers evaluate the possibilities to handle custom scenarios while offering powerful experiences to the users. Nobody wants to offer a Mr. Spock T-shirt to a Star Wars fan. And we, the developers, have some ways to help with that. Let’s talk about personalization, the […]

The fourth decade of website deployments

In the 2020s, the fourth decade of website deployments, teams are recombining, repeating and re-imagining the patterns of the previous three decades. In the 1990s, dedicated trailblazers created novel and disparate modes of getting sites online. For many teams in this era, just getting a site on the World Wide Web at all was good […]

Visual content strategy

Many content strategists have backgrounds as writers, but modern websites depend on photos and videos as much as or more than written content. How can you make sure your visual content is supporting your brand and messaging as well as your text content is? And where are you going to get all those photos and […]