Faced with the rapid growth of a massive brand, the team at the University of Notre Dame’s Mendoza College of Business realized it was time for a change. New academic programs were launching, the enrollment market was rapidly shifting, pricey audits were becoming quickly outdated, emerging technologies were confusing the conversation… and on top of […]
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We all need to create incredible content, put it out on the right channels and monitor it to make it as effective as possible. Come get practical examples of how generative AI can help with every part of this process. Learn why content marketing should be a key strategy for your brand, and how you […]
Some of us go to great lengths to understand and truly get to know our audiences. Through community management and regular engagement, to audience research and user testing. There are many ways that we can — and already do — seek to know them better and empathize with them through our content. But what don’t […]