Working in a university today presents challenges with being financially responsible, often through limited resources, while leading the charge of a cohesive website user experience. As web specialists, we find our given is the marcom tech stack we’ve invested time and money in. Our variable is how we work. While there is no perfect solution […]
Tag: annual conference resources
In this session, I’ll make the case for the extreme benefits of hiring graduate students in web and marketing offices. We’ll cover the process I take every graduate student through to set them up for success in our office and beyond, from job market research to crafting bespoke work responsibilities to the custom knowledge stack […]
In today’s rapidly evolving landscape of higher education, institutions are constantly seeking innovative ways to enhance student support services while minimizing administrative overhead. Find out how Montgomery County Community College integrated artificial intelligence and live chat with their CRM and ticketing systems to provide support to users when they need it. This session explores how […]