In late 2022, Rochester Institute of Technology found itself on the crusade no social media professional wants to be in: looking for a new management platform. The journey that followed involved adventure, fear, loathing, panic, despair, deep learning and ultimately — thrilling success! The team found out a lot about what it needed to learn, […]
Tag: annual conference resources
In today’s digital landscape, the prominence and interaction of university websites significantly impact their ability to draw in potential students, retain current students, and keep alumni engaged. This in-depth talk delves into recent case studies of website redesign initiatives from SimpsonScarborough, highlighting the importance of a metrics-based management strategy for web presence. By showcasing a […]
Working in a university today presents challenges with being financially responsible, often through limited resources, while leading the charge of a cohesive website user experience. As web specialists, we find our given is the marcom tech stack we’ve invested time and money in. Our variable is how we work. While there is no perfect solution […]