HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Turning data into value: how to make your metrics matter to senior leadership

We will delve into the crucial task of aligning marketing metrics with the business bottom line from a leadership viewpoint. Participants will explore how to select and present metrics that directly influence business outcomes, adopting a leadership mindset to understand what drives strategic decisions. The focus will be on not just interpreting data but advocating […]

Bringing the human side and analytics together: Rebuilding and shrinking your website

Knowing where to start when planning a website overhaul can be overwhelming, especially when you’re trying to determine what content to keep, and what content to get rid of. Joining this session will give you an example of how to approach overhauling and shrinking your website, what analytics to use to determine a starting point, […]

2024 Analytics & AI Summit Resources

The HighEdWeb 2024 Analytics & AI Summit focused on how to use analytics and AI more effectively in our work on college and university campuses.  The one-day online event was held April 30, 2024. Presentations and video content are restricted to current institutional, professional-premium, affiliate and student members. Become a member. AI track Analytics track Partner […]