Presenters Liz Gross — Campus Sonar Description You probably use in-the-moment social media metrics to see how your content performs. But this doesn’t give you a complete view of the conversation about your campus. To get the whole picture, you need to capture all your campus content as well as what others say about your […]
Tag: Analytics Summit
Presenters Joshua Charles — Rutgers Business School Description Building a meaningful measurement strategy for communications and marketing is hard. Our team at Rutgers Business School has various ways to measure website engagement, enrollment marketing, social media, and more, but these metrics and activities are often disconnected. While our measurement journey isn’t finished, join this session […]
Presenters Mandee Englert — Penn State University Description Most website tips and tricks will lead you to believe that using analytics to inform your website redesign is about discovering which pages perform best, finding a way to lower bounce rates, and improving user experiences across devices. This presentation will go above the standard reports and […]