HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Looker Studio, data visualization and reporting

Data gains impact when effectively analyzed and displayed. Fortunately, LookerStudio (a free tool by Google) can help! In this presentation, industry experts will share their experiences using Google LookerStudio at their campus. Attendees are encouraged to ask questions and acquire valuable tips and tricks. Presenters Shortcode P1 Tags

Measuring success

Regardless of our job title or department, web analytics play a crucial role. However, with a multitude of audiences, pages and campaigns to track and assess, finding meaningful analytics can be overwhelming. In this panel discussion, we will focus on effectively navigating our web analytics data to discover actionable insights. Presenters Shortcode P2 Tags

SEO in higher ed

SEO is key to helping your school rank in organic search, but starting a SEO project can be overwhelming.  If you are unsure about where to begin, which tools to use, or how to gauge success? This conversation is designed to jumpstart your SEO efforts. Listen to our experienced panel and ask tailored questions related […]