Presenters Corynn Myers — Convince & Convert Description If your institution is siloed, you wear too many hats, and/or there never seems to be any budget for tools that will make your life easier, you’re in the right place. This session will cover the creation and delivery of an owned content report starting with getting […]
Tag: Analytics Summit
Presenters Emily Bender — University of Arizona Catherine Gustafson — University of Arizona Description Learn how to design meeting formats tailored to different audiences, from internal web teams to senior leadership, while maintaining a focus on actionable insights. Utilize Google Analytics, Data Studio and paid campaign traffic to guide this process of gathering, interpreting and […]
Presenters Brian Piper — University of Rochester Description There are so many ways to optimize your content for both search engines and for your users. Where do you find the most impactful insights in your data and how do you use those to provide measurable changes to content performance and user experience? This session will […]