Presenters Brandon Schmidt — YDOP Description When you search for your school on Google, what appears? Your school’s Search Engine Results Page (SERP) is where visitors make a first impression – before they ever make it to your website. Are you doing your best to make this page stand out? In this session, we will […]
Tag: Analytics Summit
Presenters Suzanne Dergacheva — Evolving Web Description Analytics and data-driven decision-making have a distinct appeal in today’s digital landscape. We have more information than ever before about how people engage with our social media posts, our digital ads, and our website. And yet, every website redesign project starts with a list of user pain points, […]
Presenters Lacey Oellerich — Augusta University Description This presentation highlights the importance of collecting and measuring communications and marketing data to support your team and ultimately reach your institution’s goals. Here we will touch on the “what”, the “why” and the “how” while examining data tracking examples and strategy evolution over time based on key insights. […]