HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Optimizing data collection and capability: Server-side tagging and GA4 modeling

Learn about GTM’s server-side tagging for better data control and combine it with GA4’s modeling to uncover actionable insights even in a privacy-centric future. Presenter Jonathan Carroll — Arizona State University Shortcode B4 Tags

Leveraging AI in website redesign

The academic program pages on UM-Dearborn’s website provide a crucial resource for prospective students. To optimize these pages, the Marketing and Web teams are currently revamping over 200 of them. This project aims not just to unify the pages and improve their content, but also to enhance SEO and marketing messaging. Given the scale of […]

Unlocking higher ed web development team capabilities with AI

In this presentation, we will look at the potential of leveraging AI as a tool that enhances developers’ creativity, streamlines the coding process and unlocks new possibilities. From analyzing code structures and proposing solutions, to inspiring developers to think creatively. This talk also touches upon the ethical considerations and limitations associated with leveraging A.I. in […]