HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
In an era where digital engagement is paramount, how can universities leverage cutting-edge technology to connect with prospective students in a way that’s both innovative and relevant? This session explores our approach of using the ChatGPT API to bridge the gap between prospective students’ interests in popular culture and their academic futures. By inputting their […]
Transitioning to Google Analytics 4 (GA4) is a critical step for higher education institutions aiming to leverage data-driven insights for enhancing digital experiences. SimpsonScarborough, with its extensive experience in implementing numerous GA4 properties across the higher education sector, has identified common pitfalls in the adoption and effective use of GA4. This session aims to distill […]
Last year, Google began testing out an update to their search engine—Search Generative Experience (SGE.) This update seeks to incorporate generative AI into the Search experience, reorganizing results in a new “snapshot” feature and focusing on more Q&A style search behavior. As Google notes, you can “ask new kinds of questions that are more complex […]