HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Artificial intelligence, organic insights: AI generated art as a social listening tool

For thirty days in November 2022, we asked audiences to submit prompts which would then be generated into images using AI tools. Community members submitted prompts in the form of a phrase they would use to describe the school to friends and loved ones. We took those phrases, categorized the ideas expressed into place, academics, […]

Future-proof: Investing in user-focused IA strategies in times of volatility

Universities, and the organizations within them, are unlike most institutions. Teams often maintain and disseminate an incredible volume of content to diverse audiences in an often volatile and reactive environment. And as university branding strategies and institutional campaigns come and go, university teams must react and evolve, resulting in shaky information architectures and confusing user […]

Get comfortable with AI

AI is here to stay. So how can you use it for web content creation? We’ll walk through a project at Harper College to build out a 70+ page career site, and how the AI was used to develop intro copy for each page. We’ll dive into 1) some early experiments/fails, 2) the final winning […]