HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Prep your SEO strategy for AI: How to use Google Search Console to identify question-based searches

Last year, Google began testing out an update to their search engine—Search Generative Experience (SGE.) This update seeks to incorporate generative AI into the Search experience, reorganizing results in a new “snapshot” feature and focusing on more Q&A style search behavior. As Google notes, you can “ask new kinds of questions that are more complex […]

Unlocking higher ed web development team capabilities with AI

In this presentation, we will look at the potential of leveraging AI as a tool that enhances developers’ creativity, streamlines the coding process and unlocks new possibilities. From analyzing code structures and proposing solutions, to inspiring developers to think creatively. This talk also touches upon the ethical considerations and limitations associated with leveraging A.I. in […]

Designing content workflows for your generative AI assistant

AI assistants are neither artificial nor intelligent. Without training, they are like a barista that has never heard of coffee or a chef that has never seen a knife. To train them to work effectively and accurately to create content or content ideas requires training. And that training requires an understanding of how AI actually […]