HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Evaluating AI: What’s helpful and what’s just hype

Talk of AI is everywhere, and on college campuses it’s not just about whether ChatGPT is writing student essays. Digital leaders at every institution are wondering whether and how AI can support their growth initiatives. There’s no shortage of products and companies promising just that — but how much of it is real, and how […]

Don’t just crunch numbers, set them free: A guide to data empowerment

In a world where data is abundant, organizations must go beyond metrics and KPIs to become truly data-empowered. This session will guide attendees through the shift from data-driven decision making to a data-empowered mindset in the context of higher education marketing. Participants will learn about the importance of making data accessible and relevant to everyone […]

Modernize WordPress for a multi-developer, multi-environment workflow

WordPress has a ridiculously low point of entry, and that may be fine for a single developer or site owner who does everything from the Dashboard and Theme Customizer. But what if you have multiple developers and multiple environments? How do you develop and deploy new features, maintain software dependencies, and keep your sanity? There […]