Marketing and Communications Committee: Social Media Subcommittee Member

This role works as part of the Social Media Subcommittee of the Marketing and Communications Committee, to monitor and respond to various social media channels, provide regular updates as needed, contribute to digital/social advertising, and create new ways of engaging with our members and community.

Responsibilities

• Coordinate with the Marketing and Communications Committee and/or respective event committee to develop and implement social marketing campaigns, including advertising.
• Establish use of official hashtags and other assets.
• Regularly monitor relevant hashtags and online communities for questions and comments about HighEdWeb and conferences.
• Respond through the “official” HighEdWeb social channels.
• Share news about conferences, including important deadlines and other updates.
• Maintain and represent the HighEdWeb voice and tone in all responses and shared content.
• Maintain assets across all social channels.
• Recommend tactics and tools to help HighEdWeb achieve its goals.
• Promote HighEdWeb through personal social media and professional networks.
• Monitor and respond to queries or concerns expressed on social channels.
• Regularly update channels including X(Twitter), Facebook, Instagram and LinkedIn and engage our community there throughout the year through the subcommittee content platform (Buffer).
• Assist with on-the-ground social media needs when needed. This includes live Tweeting, responding to attendees’ questions, and building content during the conference.
• Attend all committee meetings.
• Facilitate an environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

Qualifications

Required

• Excellent verbal and written communication skills.
• Knowledge of social media platforms, including best practices and promotional opportunities (inc. targeted paid campaigns)
• Experience as a social media coordinator for an organization or business.
• Understanding of organizational branding and how to further it on social.
• Proficient in content strategy theory and application.
• Membership in the association, which can be fulfilled at application. (Free general membership for higher education professionals would meet this requirement.)
• Familiarity with the Association.
• Ability to adhere to deadlines.

Preferred

• Work experience in a public relations environment.
• Ability to produce video or graphics
• Ability to work with project management/team communication platforms such as Slack, Clickup, etc.
• Google Drive proficiency.

Estimated time commitment

• Members are expected to virtually attend scheduled Social Media Sub-Committee meetings.
• The time commitment for committee work varies, with a minimum of 1-2 hours per week.

Length of appointment

• One to two years, with option to renew for additional terms

Growth opportunities

By serving as Social Media SubcommitteeMember, you will gain:

• Experience managing an enterprise-wide social media account.
• Experience building relationships with internal and external stakeholders.
• A broader network of contacts that can help positively influence your career.
• Access to HighEdWeb volunteer rewards.

Conference attendance

Conference attendance is not expected. Conference registration is not waived for this position

How to Apply

To apply, select the following Apply for Job button, then use the supplied link. You will be taken to your Volunteer Profile form. Update your profile to include your interest in this position and your related qualifications.