The HighEdWeb 2022 Analytics Summit focused on how to use analytics more effectively in our work on college and university campuses. The one-day online event was held April 12, 2022.
Presentations and video content are restricted to current institutional, professional-premium, affiliate and student members. Become a member.
Keynote
The Competitive Imperative of Good Charts
Scott Berinato
Author — Harvard Business Review
Sessions
- Dungeons and Dashboards: A Data Studio Adventure
- Our Journey to Build a Measurement Framework
- Using Data to Keep Your Homepage in its Place
- Analytics and Reporting for the Silo Sufferers and Budgetless
- Got Data? Create Narratives That Resonate With Your Audience
- Using Data to Optimize Your Website for Users and Search Engines
- Email Analytics and the Curse of iOS 15!
- Mission Critical: Transformative, Data-Driven Marketing for Higher Ed
- Tracking Engagement
- An Analytics Guide to Inform Your Website Redesign
- Social Media Influence Mapping: How To Do It and Why You Should Want To
- Student-Led Analytics Reporting and Benchmarking for Social Media Success and Support
- By the Numbers: Building a Flexible Reporting Framework with Google Data Studio
- Developing a Data-Driven Culture
- Use Four Social Listening Metrics to Drive Insights and Differentiation
Posters
- Dashboard Design Thinking
- Improve Data Integrity: Using Cookies to Exclude Internal Users From Your Enrollment Reporting
- Leveraging Data Studio for More Powerful Google Search Console Intelligence
- Marketing Data, Dashboards and Decisions
- There Are No Second Chances at First Impressions: Making the Most of Your School’s Google Search Results Page
- User Experience: How to Make Design Decisions that are Data-Driven, User-Centric and Stakeholder-Influenced
- Using Data to Drive Your Communications and Marketing Strategy
- Why and How to Add Heat Mapping to Your Analytics Toolkit