Storytelling that drives enrollment: Four creative writing techniques to improve your content today

Storytelling began around the communal fires of prehistoric tribes. Elders shared wisdom, shamans channeled visions and hunters recounted dicey encounters with woolly mammoths. Over millennia, and with the rise of mass media such as novels, films and the internet, storytellers developed and distilled their craft into practical concepts.

Strong content marketers tell strong stories. In higher education, those stories should paint a compelling, relatable picture of why prospective students should choose your institution.

In this session, we’ll explore four creative writing concepts and how to use them to elevate your institution’s copy. Every student you enroll can become a more thoughtful citizen. Your work matters, and so does your marketing. Let’s take your copy to the next level and increase your institution’s impact.

Presenter

Andy Fabian — Mighty Citizen