Communicating the public good generated by federally-funded research at UAlbany

In July 2025, the University at Albany’s office of communications & marketing launched a fully redesigned Research at UAlbany landing page.

The redesign aimed to:

• Highlight the university’s unique research strengths.
• Show how UAlbany research directly benefits the public.
• Advocate for continued federal support for research.

Previously, the Research at UAlbany landing page provided basic information and linked to other university web pages already available through the UAlbany website’s mega menu.

The new landing page clearly communicates the depth, breadth and value of UAlbany research to prospective students and researchers, lawmakers, community members and the general public.

In this session, you’ll learn how a team of web content, web design and research communications professionals crafted an engaging landing page with a clear, meaningful narrative. You’ll leave with ideas you can apply on your own campus.

As the research funding landscape shifts, colleges and universities must adapt how they communicate their research successes to key audiences. 

Specifically, institutions of higher education need to clearly demonstrate the public good their research creates, and why they need continued support to build on that work, to both lawmakers and taxpayers. 

This session will explore how to translate dense research outcomes into real world impacts, explain industry jargon and policy changes in plain language, and humanize the researchers behind critical discoveries. 

Presenter

Emily Masters — University at Albany, SUNY