Tackling SEO for a university or college can feel like climbing a mountain while juggling keyword data, content demands and ROI expectations. This session is tailored for higher education professionals looking for practical, actionable strategies to improve their institution’s search rankings and web performance. We’ll dive into: Higher ed’s unique SEO approach: Why cookie-cutter tactics won’t work and what will. Optimizing program pages: Turn your academic program content into enrollment-driving powerhouses. Using long-form content: Learn how long-form content boosts visibility, authority and audience engagement. Tracking progress and measuring ROI: Prove the value of your SEO efforts with metrics that matter. Keyword research made easy: Practical tools and tips to uncover the terms prospective students are searching for. Walk away empowered, equipped and ready to tackle SEO without outsourcing. If you’re tired of saying “we should do SEO someday,” today’s the day to start. You’ve got this!
Presenters
Kris Hardy — Messiah University
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Shortcode
HTHE5