Your university website is a crime scene, and students are disappearing without converting! Join us for a forensic deep-dive into Google Analytics, heatmaps and user behavior tracking to solve the mystery of lost engagement. In this hands-on investigation, you’ll: Analyze digital fingerprints (click data, heatmaps, scroll depth). Identify prime suspects (slow load times, poor mobile UX, confusing CTAs). Build an evidence-based case for web improvements.
Presenters
Jeremy Britten — Auburn University
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Shortcode
AAI10