As artificial intelligence continues to reshape digital marketing, its impact on search engine optimization presents both opportunities and challenges for higher education. AI-powered tools are revolutionizing content creation, keyword research and technical SEO, offering unprecedented efficiency and data-driven insights. Yet, human oversight remains essential — AI enhances SEO strategies but cannot fully replace human expertise in understanding user intent, crafting compelling content and adapting to evolving search algorithms. This session will explore the intersection of AI and SEO for higher education websites, providing actionable insights on leveraging AI-driven tools while maintaining a human-centered approach. You will gain practical strategies for integrating AI into your SEO efforts, ensuring your digital presence remains competitive, adaptable and authentically engaging.
Presenters
Fernando Bergás-Coria (FBC) — Ologie
Log in for session materials
Sign in to view the recording, slides, and other exclusive session resources.
Unlock unlimited access
Premium, affiliate, student and institutional members get unlimited access to the Professional Development Library. Become a paid member.
Shortcode
AAI9