Rethinking SEO for higher education in 2026 and beyond: Are you ready for the new reality?

SEO, as we know, has changed, but are higher ed marketers prepared for what’s ahead? Discover why relying solely on traditional search strategies won’t capture tomorrow’s students. This session reveals emerging student behaviors, unexpected platforms shaping college choices and crucial shifts institutions must embrace. Join us to challenge everything you know about college search and get ready for the new reality.

Presenters

Faton Sopa — Manaferra

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