Closing the gap: Integrating digital and enrollment marketing through CRM-driven personalization

Integrating both design and content strategy efforts across digital and enrollment marketing through a CRM enables colleges to deliver timely, personalized communications that guide prospective students through the enrollment funnel. By using drip marketing and behavioral data, based on the information provided through student interactions with digital ads or on the institutional website, institutions can align messaging across departments, improve student engagement and boost conversion rates — ultimately creating a seamless and responsive recruitment experience.

Presenters

Allison Lanier — GMB Katy Nash — GMB Taylor Poole — GMB