The Digital Collegium 2025 Analytics & AI Summit focused on how to use analytics and AI more effectively in our work on college and university campuses. The one-day online event was held April 29, 2025.
Presentations and video content are restricted to current institutional, professional-premium, affiliate and student members. Become a member.
AI track
- AI-augmented creativity: Using AI to enhance, not replace, higher ed storytelling
- Applying AI solutions to website problems — Adventures in Drupal AI experimentation
- Building an SEO strategy in the age of AI and LLMs: Implications for higher education
- Navigating the AI landscape: Crafting and implementing a university-wide AI policy
- Using AI to assist making accessible content
Analytics track
- Decoding the enrollment funnel: Using KPIs to guide marketing decisions
- Hot takes from 180 usability tests: What students wish you knew
- Mapping the prospective student journey: How to move past last-click marketing attribution
- Self-hosted analytics: How colleges can own their web analytics data with Matomo
- Unlocking ROI: How MSU Denver transformed data to measure marketing impact
Posters
- Building engaging reports for university stakeholders
- Creating a Looker safety net
- Leveraging AI in analytics reporting: Connecting student data to marketing impact
- Higher ed analytics dashboard: Scalable, cost-effective and customizable
- Micro-wins for the web: The power of tracking small changes
- Unlock your docs: Notebook LM in five minutes
- Your digital archive: Goldmine or landfill?