From campus maps to content hubs: Turning navigation into storytelling

Learn how institutions are transforming digital wayfinding and location-based tools into rich content experiences that connect prospective and current students, alumni and community members. These experiences can boost engagement, recruitment and campus pride.

Attendees will review real-world examples and learn how to implement similar strategies on their campuses.

Examples: 

  • Occidental “Then/Now” Category tells a campus story aimed at alumni
  • East Texas Meaningful Moments & Historic Walking Tour – community 
  • Lakeland – 360 Panoramas connect out-of-state prospective students

Presenter

Christian Batarseh — Concept3D

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