How do you answer the question, “Is that good?” when explaining social media results?
Analytics can help you build stakeholder buy-in, support strategic creative decisions and shape long-term platform strategy. But external benchmarks can be misleading, incomplete, difficult to find or irrelevant to your organization.
In this hands-on session, you’ll learn how to create and use internal benchmarks to measure progress across your social media channels. You’ll leave better prepared to explain the value of social media, put results in context and drive continuous improvement within your organization.
Presenter
Courtney Witmer — Penn State University
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