Digital downloads as a tool for audience engagement and appreciation

In alumni affairs and development, digital downloads offer a cost-effective way to engage audiences and make them feel valued. But what types of digital giveaways truly resonate, and why do some fail to gain traction? This session will explore what works, what doesn’t and the key factors that drive success — such as personalization, exclusivity and ease of access. We’ll also discuss the power of reusing and refining past digital assets, sharing real examples of how small updates to proven designs can maximize engagement year after year. You will leave with practical insights on creating impactful digital giveaways and strategies for leveraging past successes to build stronger connections with your audience.

Presenter

Sarina Alexander — Cornell University