Dark patterns in higher ed: Are we (unintentionally) tricking our users?

University websites aim to serve students, faculty and staff — but what if some design choices are misleading users instead? From confusing financial aid forms to ambiguous opt-ins, dark patterns creep into higher ed websites in subtle ways. This interactive workshop will help you identify and fix these usability pitfalls. Through hands-on exercises, real-world examples and ethical design discussions, you will leave with actionable strategies to create user-friendly, transparent digital experiences.

Presenters

Jordan Taylor — Utah State University

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