Redesign and results: Leadership and strategy insights into institutional website redesign

The redesign of your institutional website can be daunting. It is a major investment of time, money and talent that spans years. With students’ ever-changing needs and expectations, your website is more important than ever in their decision-making journey.

Learn how the University of Louisiana at Lafayette turned its inward-facing website into a successful marketing tool. With an emphasis on admissions, the UL Lafayette team created a digital content strategy and focused efforts on key pages that have yielded strong results — and greatly increased application clicks. Hear how they partnered with stakeholders to obtain funding, how they track their success and how they apply analytics to provide continuous improvement of their site.

Presenter

Aimee Abshire — University of Louisiana at Lafayette