Having recently kicked off a complete site redesign of Odu.edu, learn how data-driven decision-making has informed the latest iteration of ODU’s marketing-focused academic program pages and how changes throughout the site have led to increased traffic and streamlined navigation. The latest design of our program pages goes live in a matter of weeks, and we cannot wait to report on the recent outcomes and lessons learned throughout the redesign process. You will follow the evolution of ODU’s academic program page development including research and discovery (what worked and what did not) generating stakeholder buy-in by leveraging campus-wide communication and launching 500+ marketing-focused pages. You will also learn how SEO, design and navigation improvements have made the academic program page portion of our website the most highly trafficked and consistently visited area of Odu.edu. Lastly, we will touch on what an ongoing maintenance cycle looks like for these pages and how continued assessment will allow ongoing improvements. Walk away with valuable recommendations on how to elevate your university’s academic program pages to a new level!
Presenter
Rebecka Hall — Old Dominion University
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