Held Sept. 22-25, 2024, the HighEdWeb 2024 Annual Conference was a hybrid conference that explored and presented solutions for the unique issues facing digital teams at colleges and universities.
Presentations and video content are restricted to current institutional, professional-premium, affiliate and student members. Become a member.
General sessions
Tracks
AI, analytics and integration (AAI)
- Beyond basic chatbots: Enhancing website search with LLMs
- Beyond the hype: Changing AI from a buzzword into a blueprint for team success
- Designing the future: Learning innovation with ASU Learning Enterprise’s GPTs
- Enhancing university websites through data-driven insights: Case studies from our recent work
- Ethical implications of artificial intelligence
- Evaluating AI: What’s helpful and what’s just hype
- How to design a master analytics strategy across multiple departments and stakeholders
- Revolutionizing conversations: AI chat integration on YaleSites
- Supercharge your content marketing workflow with AI
- Welcome to Wonderland: Navigating the maze of data analytics to achieve enrollment goals
Development, programming and CMS (DPC)
- Be playful: How games can give your engagement a power-up
- Controllers for accessibility
- Crafting credentials with code: Open-source built digital credentials for higher education
- Fourth decade of website deployments, The
- Introduction to GitHub Actions: Understanding key terms and building your first GitHub Action
- Mass migrations: The policy, process, people and politics of a Drupal 7 to 9/10 CMS migration
- Regex: Demystifying the hieroglyphics
- Trials and tribulations of a university wide hybrid editor model
- Unlocking higher ed web development team capabilities with AI
- Why headless? How to empower your content editors (with guardrails) and build for scale
Hot topics in higher ed (HTHE)
- CSS is awesome
- From micro to max: Creating lasting impact with digital accessibility micro-credentials
- Is this thing on?: Podcasting as a party of one
- Make me think: A common sense approach to better web governance
- Monty Chat has entered the room
- One-word SEO — a vastly simplified approach to using data to optimize your site
- Recovering from years of “yes”
- Training the next generation of website experts through experiential learning
- Unlocking the power of automation: An introduction to end-to-end testing
- Visual content strategy
Management, teams and leadership (MTL)
- Digital governance in the era of AI: All noise, very little signal
- FeBREEZE through your site refresh
- Five questions to improve your strategy
- From many, one: Centralizing a service at a geographically dispersed university
- Grad students… more like RAD students
- Intern advantage: How marketing students are shaping higher ed messaging
- Leading with grit and grace: Women mentorship, community and advocacy in MarComm
- Level up: Taking the next step in your leadership journey
- Ma’am, miss, bruh. Handling effective and inclusive communication across the generations
- Redesign and results: Leadership and strategy insights into institutional website redesign
Partners (PAR)
- Accessibility insights
- (Almost) perfect campus calendar, The
- Art of offering custom experiences, The
- Beyond the drawing board: A framework for web success based on 100s of implementations
- Elevating higher ed digital experiences in open source
- Empowering higher ed with Drupal: A new open source foundation for marketing and comms teams
- Fostering web accessibility to drive student engagement
- From interest to enrollment: The future of program exploration and student engagement
- Next generation program finders: A practical application of the latest AI tech
- Unlocking enrollment success: Moving beyond vanity metrics
Posters
- Accelerate your career through volunteering
- Botched chat: A comedic tale of AI misadventures
- CyberMania: IT Comms helps InfoSec Office score a big win for awareness (and you can, too!)
- Helping students get their EDGE
- Not my circus, not my monkeys
- Transforming campus leadership: Breathing life into a stale website with a strategic vision
- Practical uses for AI
- There’s a better way — a framework for higher ed web success
- Three UX power-ups to score next-level wins
- Process problems: How workflows keep you stuck in a PDF cycle
- The future of the viewbook
- Record once, remix often: How to get extra life out of every story you tell
Strategy, content and social media (SCS)
- Avoiding the “link in bio” trap: Different content for different social channels
- Communicating civic engagement in a polarized landscape
- Fostering lifelong learning: Building a thriving online alumni community
- Let it go, Indiana: Lessons learned on a crusade to find the right social media management platform
- Lightning strikes twice: Building content strategy around an unexpected success
- One team to rule them all: Working in harmony with your content experts for a consistent website
- Secret ingredient to your ratatouille: Steps for social media analytics
- Social media accessibility: The basics and beyond
- Teaching web teams to speak enrollment
- What would Scooby do? Uncovering the real mysteries about your audiences to improve experience… and it starts with you.
UX/UI, accessibility and design (UAD)
- A11y is for everyone, all the time.
- BREAKING: University news site redesign puts accessibility above the fold!
- Building web confidence through accessible, non-expert user trainings
- Evaluating accessibility when time is scarce
- Helping students navigate a confusing landscape: A UX case study
- Hiding the vegetables: How a holistic approach to training improves digital accessibility
- How to eat the digital accessibility elephant
- Maslow was right: The higher ed hierarchy and your digital UX
- UX research and testing on that ever-minimal EDU budget
- You launched a new site, now what? Best practices for maintaining and improving your site
Related resources
Link articles
Our own LINK Journal published outstanding recaps and coverage of conference sessions and events.
