The HighEdWeb 2024 Analytics & AI Summit focused on how to use analytics and AI more effectively in our work on college and university campuses. The one-day online event was held April 30, 2024.
Presentations and video content are restricted to current institutional, professional-premium, affiliate and student members. Become a member.
AI track
- ChatGPT insights: Accelerating BigQuery setup and GA4 Looker Studio integration
- Designing content workflows for your generative AI assistant
- Leveraging AI in website redesign
- Prep your SEO Strategy for AI: How to use Google Search Console to identify question-based searches
- Unlocking higher ed web development team capabilities with AI
Analytics track
- Bringing the human side and analytics together: Rebuilding and shrinking your website
- Higher ed’s GA4 challenges: Solutions for common problems
- One dashboard to rule them all
- Optimizing data collection and capability: Server-side tagging and GA4 modeling
- Turning data into value: How to make your metrics matter to senior leadership
Posters
- Beyond keywords: AI-powered tools to propel your SEO into the future
- Botched chat: A comedic tale of AI misadventures
- Community visualizations for Looker Studio
- Digital discoveries: Unveiling user behaviors through Microsoft Clarity
- Empowering higher ed with first-party data: Strategies for a unified digital experience
- From binge watching to degree searching: Innovating college recruitment with ChatGPT