2023 Analytics Summit Resources - Membership Community

The HighEdWeb 2023 Analytics Summit focused on how to use analytics more effectively in our work on college and university campuses. The one-day online event was held April 25, 2023.

Presentations and video content are restricted to current institutional, professional-premium, affiliate and student members. Become a member.

Welcome and Keynote: GA4 — What? Why? How?

GA4 is more than just an update. It’s a new approach to analytics that enables businesses to get a more complete view of their customers across multiple devices and channels while respecting their privacy. In this keynote, Ken Williams and Josh Wilkinson discuss the potential impact of this update on your institution’s analytics strategy.

GA4 track

GA4 workflow: Creating dashboards just got a whole lot harder
Events and parameters show and tell
Get around quota limits with a codeless GA4 and BigQuery integration
Re-aligning your measurement plan, one piece at a time
Strategized Migration to GA4

Strategic analytics track

Analytics-informed content strategy: a case study
Chasing likes: Alternative ways to track and measure the success of your owned content
How to create data-inspired content pillars
Joining the dots: analytics for the holistic student experience
Navigating the shifting privacy landscape

Panel discussions

GA4 migration
GA4 quota limits and BigQuery
Looker Studio, data visualization and reporting
Measuring success
SEO in higher ed