Held Oct. 9-12, 2022, the HighEdWeb 2022 Annual Conference was a hybrid conference that explored and presented solutions for the unique issues facing digital teams at colleges and universities.
Presentations and video content are restricted to current institutional, professional-premium, affiliate and student members. Become a member.
General sessions
Tracks
APIs, analytics and integration
- When Google Analytics gives you lemons, make lemonade
- Google’s Universal Analytics retirement: your guide to transitioning from UA to GA4
- Avoid fatal mistakes: use data to drive your website performance
- How USU IT web is using Google Data Studio reports to help end users “eat the elephant” of analytics
- UTMs and you: connecting the dots and unmasking hidden data
- Social media metrics that matter: telling your story to a non-social savvy audience
- 1M pages, 1K+ collaborators, 1 .edu: the new asu.edu
- Metrics that measure up
- Marketing ROI — in pursuit of the holy grail
- By the numbers: building a flexible reporting framework with Google Data Studio
- Optimizing media campaigns by machine learning and 1st-party data
Development, programming and CMS
- KSS on my list: building a living style guide and pattern library with KSS-Node
- Introduction to GitOps
- Yeehaw! Taming the wild webspace migration
- Improving UX, conversion attribution, user consent and SEO via server-side tag management
- Get your (web apps) lean with Svelte
- Automating the migration of 20,000 web pages to Omni CMS
- Open source really is free as in beer
- Sprints and superheroes: how Agile has transformed the way we work
- From WYSIWYG to pattern library: how to transition your web content
- How to say “no” — and why it’s necessary to IT web operations
- How to manage releases using Git tags and semantic versioning
Education tools and strategies
- Addressing equity and access while engaging students through ActiveFlex
- Alphabet soup: enhancing A11y using HTML in your LMS WYSIWYG
- Engaging online learners through documentary filmmaking
- Global report of accessibility in PDFs, Word docs, PowerPoints and images in academic content
- How Augustana students get an EDGE
- Marketing into the student experience for graduation and beyond
- Online learning authoring tools: how governance and accessibility impact the online learning equity
- Strategic enrollment management during COVID: a case study of Agile teaming in academia
- The Gen Z dream job: help students identify an inclusive workplace using digital content
- Transforming the student portal experience
- Using social media to prevent “melt” in the virtual era
Management, teams and leadership
- 15 lessons learned from a new manager
- Building a community of practice for digital standards compliance (it’s more fun than you think!)
- Coaching the C-Suite: helping your campus executives share their voices and values online
- Communication we is
- Digital natives to digital pros: getting the most out of the students on your team
- Earth to Gen Zers: building a student integrated marketing team that speaks their language
- How to build an in-house video production team and streamline content creation for your organization
- Leading high-performing teams in a remote-first world
- Mental health in the social world: how to survive, thrive and enjoy your OOO time
- Personal knowledge management (or nerding out over notes)
- The power of pitching
Other cool stuff
- Abracadabra! Using the “magic script” to load front-end components on demand
- Bringing harvard.edu in focus
- Brush up on web platform basics
- Common sense leadership for un-leader-y leaders in an uncommon world
- Deep work for the big wins
- Get. (More.) Stuff. Done.
- Inclusive leadership and high-functioning teams
- Regex: demystifying the hieroglyphics
- Thank you 10: stage managing a community theater of content creators
- The Goldilocks of governance: right-sizing your approach to digital policies and documentation
- Use custom events to supercharge tracking in GA4
Partner presentations
- Advancement’s secret weapon: content strategy
- Backdrop CMS: a viable option for Drupal 7 websites
- Driving better digital equity on your website
- Introduction to accessibility testing — the automated, the manual and the in-between
- The five trends in website design and digital marketing to adopt or drop
- Why streaming TV is an effective channel for higher education marketers
Posters
- College Here & Now — dual enrollment 2.0
- Engaging your internal audience through digital signage
- Five reasons to volunteer with HighEdWeb
- Leading with authentic executive presence
- Out of the recycling bin and into the Metaverse: Four ways to rethink paper marketing using mobile AR
- Partners in time: how a two-person communications team manages to do it all
- Preparing Gen Z for the workforce with Voxer, trampolines and Brene Brown
- Presto chango!: the magic of block transforms
- Producing a virtual gala and making more $$ than ever before!
- Reduce, reuse, repurpose: how to maximize the life of your content
- Regional conferences: HighEdWeb close to home
- Replicate UAlbany’s 8-day Web Accessibility Challenge on your campus
- Setting students up for success
- The Genius Monkey difference according to Colorado State University
- Yes, you can improve online retention in just 10 minutes!
Strategy, content and social media
- Authenticity: using student-generated content to conquer the white whale of HESM
- Buzzwords in practice: social media influencer marketing on a higher ed budget
- Charting a new direction in web strategy at a Big Ten university
- Complete digital storytelling for the UC Davis 21-week anti-racism challenge
- Digital storytelling 101
- Divesting from Facebook and Instagram: considering the almost unthinkable
- Engaging parents and families: they’re an audience, too!
- Hey social media managers, you okay?
- Lights, camera, tweet! What higher ed social media can learn from the entertainment industry
- The P.O.D.s of podcasting
- To differentiate your brand, act differently
UX/UI, accessibility and design
- Accessible typography, fonts, text and more: optimizing the reading experience
- Cutting through the clutter: how to create more accessible content
- Diversity is not diverse if it doesn’t include accessibility
- Going dark
- Heuristics of neurodesign: boost user joy, action and ease
- One-percent shifts to improved digital accessibility
- Personalization and hospitable design
- Practical user experience
- The world is your user agent: why semantic HTML is important for accessibility
- Where is my map? I’m lost in a wayfinding world!
- Your web copy sucks and it’s all your fault! Writing effective and engaging content
Related resources
Link articles
Our own LINK Journal of Higher Education Web Professionals published outstanding recaps and coverage of conference sessions and events.
