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Marketing Data, Dashboards and Decisions

Presenters

Alison Zeringue — Search Influence

Description

Discover how to unlock powerful insights by using quantitative data to tell a story about the performance of your institution’s recruitment and marketing strategies.

Learning objectives:

  • Suggestions for tools and high-level processes to use when integrating disparate data into a dashboard.
  • How an integrated reporting dashboard can improve efficiency.
  • Methods to tie marketing and enrollment data together to communicate your work to non-marketing people.

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