Presenters
Alison Zeringue — Search Influence
Description
Discover how to unlock powerful insights by using quantitative data to tell a story about the performance of your institution’s recruitment and marketing strategies.
Learning objectives:
- Suggestions for tools and high-level processes to use when integrating disparate data into a dashboard.
- How an integrated reporting dashboard can improve efficiency.
- Methods to tie marketing and enrollment data together to communicate your work to non-marketing people.
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