The HighEdWeb 2021 Analytics Summit focused on how to use analytics more effectively in our work on college and university campuses. The one-day online event was held April 29, 2021.
Presentations and video content are restricted to current institutional, professional-premium, affiliate and student members. Become a member.
Keynote
Modern Marketing Measurement Fundamentals
Chris Penn
Co-Founder and Chief Data Scientist — TrustInsights.ai
Sessions
Google Analytics and Search Console: Insights into Organic Traffic and SEO
Brian Piper — Director of Content Strategy and Assessment — University of Rochester
Priority Mail: Best Practices for Tracking Email Campaigns via Google Analytics
Noel Fisher — Digital Marketing Strategist – OHO Interactive
GA4; What’s it Good For?
Josh Dodson — Vice President of Innovation — VisionPoint Marketing
Visual Data Dashboards and Reports with Google Data Studio
Curtis Wech — Enrollment Marketing Manager — Wisconsin Lutheran College
Social Media Metrics That Matter
Liz Gross — CEO — Campus Sonar